Menu Close

The FlorStar story begins in 1850 with the founding of Carson Pirie Scott. Over its history, Carson’s operated various businesses including a wholesale flooring division. In the 1980s, Carson’s chose to focus upon its core retail operations. Consequently, on May 16th, 1988 the company sold off the flooring division to a management team led by our current owner and chairman, Wade Cassidy. Wade believed in the business and the industry at a time when many did not. Following his motto, “bet on your courage, not your fear,”  Wade pledged his own home as collateral to help seal the deal. The new owners renamed the division Florstar Sales, Inc.

Often times people will ask about the spelling of our name, specifically “floor” being spelled with a single “o.” The corporate name arose after a rigorous debate among the company founders. We wanted people to understand that the core business involved flooring and flooring distribution; likewise, we also wanted to be memorable and not to be just another flooring distributor. The final choice in name and spelling represents our commitment to be a model, or “star” by which others are guided to excellence as well as our courage to embrace new ideas. Both are tenets that we live by to this day.

Newly born Florstar faced significant challenges from creditors, suppliers, competitors and customers. To survive, we embarked upon a program that emphasized efficiency, innovation, and dedication. Florstar built a team of talented people and surrounded them with state-of-the-art equipment and with strong flooring brands.

More than 30 years later, our founding principles continue to guide us. Quality people, tremendous brands and state-of-the-art technology remain our philosophical cornerstones.

Florstar has come a long way from its inception in 1988. We are now one of the larger wholesale floor covering distributors in North America; however, we remain family-owned and operated. We have neither forgotten the challenges facing independent business people nor lost the entrepreneurial spirit that this country and our company was built upon. While we are immensely proud of our growth and what we have accomplished, we are not concerned with being the biggest, only with being the best. Put us to the test and see what we can do for you.

Our Leadership Team


Wade Cassidy

Owner, Chairman


Scott Rozmus

President, CEO


Kelly Cassidy

Vice President

General Counsel


Michael Ricker

Vice President



Daryl Bradley

Commercial Sales



Greg Stirrett

Chief Financial


Our Distribution Area

Florstar Sales distributes flooring throughout the Upper Midwest and arranges deliveries nationwide for our customers. Florstar operates several distribution facilities dedicated to serving customers with quality floor covering products and related logistical services. Below you will find a map of our trading area and the addresses of Florstar’s distribution facilities as well as those of our logistical partners.

Florstar Locations:

Florstar Sales

1075 Taylor Rd

Romeoville, IL 60446

Florstar Sales

4161 Dixon Street

Des Moines, IA 50313

Florstar Sales

11505 Wayne Road

Suite 100

Romulus, MI 48174

Logistics Partners:

Braun Express

16565 W Small Rd

New Berlin, WI 53151

Braun Express

785 Vandalia Street

St. Paul, MN 55114

Xpress Global Systems

5255 68th Street

Suite B

Caledonia, MI 49316

Chicago Hardwood


619 South Vermont St

Palatine, IL 60067

Geographic Territory

  • Illinois - Springfield and North
  • Indiana - Northern two tiers of counties (Illinois to Ohio border)
  • Iowa
  • Michigan, including U.P.
  • Minnesota
  • Nebraska - Omaha and Lincoln Areas
  • North Dakota
  • Ohio - Indiana border to Toldedo area and surrounding counties
  • South Dakota
  • Wisconsin